On Thursday April 17, 2012, at 10am PT / 1pm ET, I will be moderating and presenting at a one-hour webinar organized by the Practising Law Institute: “A New Era for Mobile Apps? What Companies Should Know to Respond to Recent Mobile Privacy Initiatives”.
The webinar will start with an overview of the technologies and ecosystem that surround the operation and use of mobile application, presented by Chris Conley, Technology and Civil Liberties Attorney, ACLU Northern California (San Francisco).
Patricia Poss, Chief, BCP Mobile Technology Unit, Federal Trade Commission (Washington DC) will then comment on the two reports recently published by the Federal Trade Commission: “Mobile Apps for Children” (February 2012) and the final report “Protecting Consumer Privacy in an Era of Rapid Change”, which both lay out a framework for mobile players (March 2012).
I will follow with an overview of the recent agreement between the California State Attorney General and six major publishers of mobile apps, which sets up basic rules and structures for the publication and enforcement of mobile app privacy policies, and the Consumer Privacy Bill of Rights, which was unveiled by the White House in February 2012. I will end with suggestions for implementing privacy principles in the mobile world.